Branding

What is branding in marketing? Why is branding important when it comes to marketing?

We live in an age where people are faced with the variety of products and different choices. In this fiercely competitive market, if you want to convince the consumers to buy your product, you have to fight tooth and nail.

Branding is a great way that helps you to attract more customers. The effectiveness of branding has been proved by companies like Apple. Despite the widespread usage of the word branding, it is still a vague concept to many.

What is branding?

The best way to describe brand and branding would be referring to Philip Kotler’s, the father of modern marketing, explanation: “A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

Thus branding is about creating a unique view or image of your product in the consumers’ mind.
Branding is the knowledge of improving the credibility and reputation of a brand through marketing tactics. It directly cause growth in sale rates and value of a service or product. The first step you need to take in branding is recognizing your target market’s needs and behaviors. Make sure your brand offer what consumers need.

In spite of many people’s opinion, branding is not just about choosing a name and designing a logo, in fact, it’s the beginning of a brand’s identity. Branding helps you to represent your service and product's essence and clarify your competitive advantage to convince them to select you.
 

What is a branding objective?

Although Branding aims to persuade consumers to choose you over other competitors, it is not the only goal it pursues. Generally, the objectives of branding include:
  • Improve the credibility and reputation
  • build identification and brand awareness
  • turn the potential customers into loyal ones
  • communicate with customers

Why is branding important? Why do you need branding?

Since the challenge of earning customers is growing these days, investing in branding has become crucial to businesses. Here are a few reasons why branding is so important:
As you may already know, the competition in the global market suggests too many choices for consumers; a branding strategy will help you stand out from thousands of similar competitors all across the world. So a powerful, well-known brand offers you a guaranteed business future.
In fact people choose whose products they trust and familiar with. A professional branding strategy paves the way for you to gain potential customer’s trust and convince them you are the best choice for them.
Branding gives you this opportunity to be worldwide and always be the people’s first choice. Designing a simple and memorable logo would be so helpful to grab people’s attention and stay in their mind.
Apart from your physical assets, a brand can raise your company’s value incredibly. The brand creates value that represents the quality of services provided by companies beyond what it is.
We believe that a brand is the soul of a business and is a must-have element for any organization. In Noyan web we do our best to provide you with different aspects of branding. Our branding services include; logo design, brand guidelines, advertising, social media management, content creation, and digital marketing strategies.

What is branding in marketing? Why is branding important when it comes to marketing?

We live in an age where people are faced with the variety of products and different choices. In this fiercely competitive market, if you want to convince the consumers to buy your product, you have to fight tooth and nail. Branding is a great way that helps you to attract more customers. The effectiveness of branding has been proved by companies like Apple. Despite the widespread usage of the word branding, it is still a vague concept to many.

What is branding?

The best way to describe brand and branding would be referring to Philip Kotler’s, the father of modern marketing, explanation:
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Thus branding is about creating a unique view or image of your product in the consumers’ mind.
Branding is the knowledge of improving the credibility and reputation of a brand through marketing tactics. It directly cause growth in sale rates and value of a service or product. The first step you need to take in branding is recognizing your target market’s needs and behaviors. Make sure your brand offer what consumers need.

In spite of many people’s opinion, branding is not just about choosing a name and designing a logo, in fact, it’s the beginning of a brand’s identity. Branding helps you to represent your service and product’s essence and clarify your competitive advantage to convince them to select you.

What is a branding objective?

Although Branding aims to persuade consumers to choose you over other competitors, it is not the only goal it pursues. Generally, the objectives of branding include:

  • Improve the credibility and reputation
  • build identification and brand awareness
  • turn the potential customers into loyal ones
  • communicate with customers

Why is branding important? Why do you need branding?

Since the challenge of earning customers is growing these days, investing in branding has become crucial to businesses. Here are a few reasons why branding is so important:
As you may already know, the competition in the global market suggests too many choices for consumers; a branding strategy will help you stand out from thousands of similar competitors all across the world. So a powerful, well-known brand offers you a guaranteed business future.
We believe that a brand is the soul of a business and is a must-have element for any organization. In Noyan web we do our best to provide you with different aspects of branding. Our branding services include; logo design, brand guidelines, advertising, social media management, content creation, and digital marketing strategies.