What is SEO?SEO or Search Engine Optimization is a technique by which your website can gain a high position on search engines and enhance your website’s visibility as a result. The main purpose of SEO is to put your website on the first page of search engines like Google. Also, SEO will help you drive more traffic to your website.
In order to better understand what SEO is and how it works, you need to know some basic SEO terms. These terms are the language of the SEO community. SEO concept includes many different terms which I will explain the five most important ones below:
- Alt tag (Alternative text)
The Alt tag is the description of the images which is shown in case an image file can’t be loaded. Since search engines can’t define the images, a description can define what’s on the image. A suitable alt tag helps to increase the website’s ranking.
Keyword is one of the major terms in the basic topics of the SEO. It is a word or phrase which tends to describe and summarize a whole web page. Given the importance of keywords in SEO, choosing the best keywords and using them right is very important.
- Anchor text
Anchor texts are the links to different pages on your website; The word or words that usually appear in blue and underlined in a hypertext link and you click on when you want to go to a specific page. Anchor text provides useful information about the content of the linked page to users. Moreover, the anchor text’s keywords explain the topic of the linked page hence it can promote the website's position in the search engines’ results.
- Title tag
Title tag or webpage title is used to specify the subject of the page. The title tags inside the page are identified and read by the search engines and placed on the search engines' results pages (SERPs) so that users can click on them. You can see title tags in search engines' results pages, social networks, and web browsers’ tabs.
It is the address of your webpage on the internet. The name you choose for your domain should be unique and rememberable.
Why do you need SEO?In today's competitive market, SEO is a more critical issue than it was in the past. Search engines help millions of users every day to find the answers or solutions to their problems. If you have a website, blog or online store, SEO can help your business grow to achieve your goals.
In addition to a professionally designed website, you must have an SEO strategy, otherwise search engines won’t rank you. The position of your website in the search results entirely depends on the content of the website.
Note that users are looking for their answer on the websites which are on the first page. So, if you want to earn loyal clients, you’re definitely in need of an SEO strategy.
Since SEO is like an endless road and it changes from day to day, you must utilize the latest SEO techniques to keep up with the competitive market. The more you invest In SEO, the more successful your business gets